One of the best things about having a professional portrait taken is making people look as good or better in two dimensions as they do in three. Having professional lighting for your portraits is important regardless of the end result, whether it be a portrait for the company profile or business card, a wedding portrait, or your own personal website. You stick out from the rest of the bunch, and don’t look cheap by having your kid sister take a snapshot on your WalMart point-n-shoot. Why do you think so many blogs have photos of the author?